Now I’ve forgotten how to read

Commercials that gain a fan base are rare. Sonic’s style of under produced ‘candid’ dash camera commercials has garnered a small but loyal audience. This spot isn’t as good as the ‘Rejected’ spot, though we do get a glimpse of a new character: the bald guy’s wife.

McDonald’s touts its recent bounce back in sales to its similarly under produced ‘I’m Lovin’ It’ campaign. It might be because its refreshing to see a fast food commercial that isn’t grating and unnerving in every respect.

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When they knocked the tot out of my friend’s hand, I said nothing

Here’s another regional gem, this one from the Sonic fast food franchise. The commercial is pretty funny, a guy tries to eat a tater tot, and his friend smacks it away. Actually there is nothing funny about that, I get angry just thinking about it.

Sonic’s campaign comes off well, perhaps taking a clue from the low-budget “I’m Lovin’ It” McDonalds campaign and presenting the commercial with as little attention to production values as possible. Aside from just consisting of a few basic shots of two guys talking in their car, the quality of the video looks like radio-shack-bought camera quality. Maybe it’s supposed to look like a hidden camera. Maybe these are just two guys who don’t know they are being filmed. Oh man this is totally blowing my mind.

It all adds to the shtick of the spots, and is one of those strange examples of an awful commercial being very good.

(Oh there is more…)

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