Still from NYC Remembers dot org TV ad

Last month NYC Remembers dot org ran several classy TV and radio ads on the subject remembering September 11th. The ad we are featuring here is an interesting take on the awful commercial; the ad begins with a fake cautionary ad for an imaginary “September 11th sale”. I find the ad executed well, and manages to get the attention of the audience without being offensive outside of the allegorical commercial-within-the-commercial.

You can view the other ads produced by this organization on their site by clicking on the “watch our PSAs” link located on their front page.

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Buy this sofa or Bob will hurt me

Here’s a cheap local commercial for Bob’s Furniture, a chain of furniture stores in the north eastern United States. Compared to most commercials, this is definitely cheaply done, but compared to other local furniture commercials its somewhat bearable. At least Bob isn’t screaming about going out of business for the hundredth time. But watch Bob’s co-host while Bob is speaking. She appears to be miming Bob’s body movements while she is not speaking. I don’t even want to attempt a guess why.

My big complaint here would be the long static shot of the two on the couch. One or two quick close up cut-aways while they were talking might make this thirty second spot feel a little less like a five-minute infomercial. My real question for Bob is why is he airing this commercial when he has a handful of much better commercials on his web site? There are some amusing stop motion spots on there that would catch someone’s attention a lot better than this.

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Gaze into my mustache

The central selling point of this commercial for 1-800-LAWYERS, of the greater NYC area, is the spokes-lawyer’s thick hearty mustache. “For over 20 years we’ve been serving the area, and for over 20 years I’ve been working on this mustache.” The spokesman here might not be so campy if only his mustache didn’t look like it was about to fall off his face. If your lawyer has to resort to a fake mustache, what other dirty trick are up his sleeve?

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