Live from the Tri-State Penitentiary

In elementary school there was sometimes this kid who would run around literally asking other kids to beat him up, to give him some kind of weird form of attention. This commercial is just like that kid I used to beat up out of pity; it’s just asking for everyone to make fun of it.

FINE commercial, I’ll beat you up. This spot is actually part of a small and self-admittedly low budget campaign. You can try to view them all on the company website, though there’s no download progress bar so you just have to sit around waiting for the video to magically start.

It’s low budget and weird, seemingly the stuff dreams are made of. But raking it over the coals seems too easy, like aggravating the clerk at the post office, or pushing a grandmother down the stairs. Sure it’s a cinch to do, but it just feels vaguely wrong.

I’ll let history judge the rest of the content, but the tagline (”..you don’t know!”) is an advertising victory.

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