Plane Crash Used to Market Airfare
| Video link to the 1:20 video, which will pop in a new window. |
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| Parrrr-taaay!! |
Some marketing minds at the Dutch travel agency X-travel decided to try their hands at viral marketing with this gamble of a video.
In the clip, a plane comes dangerously close to crashing into hotels on the beach, then makes a water landing on the shore. The emergency slide opens and young kids ready to party slide down into the surf.
The idea sounds much more horrifying than the execution, and being that it is marketed outside of the U.S. they may not view this kind of imagery with the same negative emotions that other audiences might.
| Video link to the 1:20 video, which will pop in a new window. |









