Salvador Dali’s lost experimental film

I like a lot of the Target ads currently out. A few of them are a little too weird. This is one of them.

Target did a great job repositioning themselves with their stylish, color-coordinated marketing campaign. It might have single-handedly saved them from the ninth ring of hell fate that befell Kmart. But this seems like campaign-fatigue, a sort of hideous distortion of the original vision that is so off base it scarcely resembles the original tone and style.

This spot, like a few others, drifts too far into the weird, or just too far into the color-coordination theme, and becomes a pile of monotonal, non-sequitur vomit.

The color scheme here makes me nauseous, and I have conferred with several completely real eye doctors who say it can cause blindness if watched more then 3 times in a row. The dancing costumes are the kind of retro advertising that was banished to hell for very specific reasons. Basically I submit to you that Target was messing with the forces of hell when they made this television spot.

Stop stalling, get in the blender

This spot strays too far from the chic of the more successful spots. It verges on the hipness levels of an Old Navy spot, which are exactly zero.

Some other Target spots are even weirder, making me wonder if they signed on David Lynch to help them out. He makes great film and TV, but his style might not be the most fit for a thirty second commercial..unless Target is trying to sell an alternate dream dimension where your mom is a midget biker and your dad is a protagonist who keeps changing appearance while he’s trying to chase you down to swap your feet with dogs’ heads.

This commercial looks like a GAP ad campaign ran out of gas on the train tracks and a Mexican variety show train carrying cars full of LSD smashed into the stranded vehicle. There were no survivors.

Once again I am out of filler run-on sentences. Watch the link and enjoy!

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