Super Bowl XLI: Talking Animal BBQ
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| Taco Bell Talking LionsSuper Bowl XLI Commercial |
This year there must have been some traveling CGI salesman who convinced all the advertisers that talking animals was going to be the “in” thing during the Super Bowl.
I already took a look at Bud Light’s talking gorillas. They are rejoined by several other enchanted animals, first up are the Taco Bell lions.
For a Taco Bell commercial, this is a little above average. For commercials in general, it’s below average. (But it’s Taco Bell, who cares.
The effects on the lions, similar to the CGI Bud Light gorillas, are a little more sophisticated than the little wiggling mouths that used to adorn all the special effects talking beasties. You have some better mouth / eye movements, and cohesive facial reactions. Despite all this the lions, like the gorillas, come off soulless and fake. I agree with Gore Verbinski, director of the Pirates of the Caribbean movies, who preaches that “CGI” is not a verb. Computer graphics isn’t a magic wand that will make a production look awesome, or replace the need for brick-and-mortar special effects.
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| Blockbuster Mouse ClickingSuper Bowl XLI Commercial |
That said, I’d much rather see the entire animal stylized in CGI, as we see in this commercial for Blockbusters. Some hamsters or something are clicking on a mouse and torturing it to death. It might actually die off screen, I don’t know, I had the sound turned down.
This spot was much funnier and engaging to me than the gorillas or lions, and the animals aren’t presented as completely photo-realistic. The ability to completely control the characters and breathe life into them makes up for the “hey that’s a real lion talking” wow factor.
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| Comcast Talking TurtlesSuper Bowl XLI Commercial |
Normally I’d advocate using puppetry over CGI wherever possible. Until I saw this stinker from the current Comcast campaign.
The talking turtles kind of look like petrified stool samples, and I found myself generally annoyed by this spot. Maybe by the time I saw it I was so fed up with talking animals this one just didn’t stand a chance.
I think they spent four dollars making these puppets. And part of their budget went into buying a three-dollar cup of Starbucks coffee. They must have made one puppet and split-screened it to save money. Anyway, whatever, I am so over the talking turtles. They are dead to me.








