It must be another office birthday party

There’s nothing like hot slutty strippers to get the image of two men kissing over a Snickers out of your head.

This Super Bowl ad for Godaddy features hot, dirty strippers just slutting it up. It’s relatively ham-fisted; there’s no real attempt to hide the fact they’re just using T + A to get your attention.

That said, if you’re not going to gamble you might as well go for a sure thing. The number of people you offend by objectifying women is probably going to be much smaller than the number of people you get the attention of with an ad like this.

This “campaign” actually has its roots in trying to capitalize on scandal: This first spot was a year after the Janet Jackson *slide whistle noise* scandal, and obviously was trying to make some kind of connection with the incident. Another year later it’s just no match for men kissing over a Snickers bar. What happened to the wholesome full-frontal female nudity Super Bowl days of yore? Gone forever. Now middle America is begging, begging for some Janet Jackson titty to shock their children straight again. Well I hope you’ve all learned your lesson.

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The Original Snicker’s Super Bowl Ad Super Bowl XLI Commercial

I had other things I really needed to do today besides talking about man-on-man kissing, but the advertising world has once again forced my hand. You can follow the video link from the still shot to see the Snickers ad that’s making some news, the one that featured men accidentally kissing, and then ripping out their chest hair to compensate for the taboo act.

(Oh there is more…)

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Robert Goulet and Emerald Nuts Super Bowl XLI Commercial

The Super Bowl ads this year were fairly decent. Commenting on the commercials seems outside of my jurisdiction, since I’m only supposed to be commenting on “awful” ads. At best, this time of year, I’m commenting on the worst-of-the-best. Most advertisers don’t drop stink-bombs for millions of dollars worth of airtime.

I’ll continue to comment on the other ads throughout the week, but I thought I’d start with the commercials that were the best and work my way down from there.

The first ad is my personal favorite from the Superbowl, the ad for Emerald nuts featuring a mischievous Robert Goulet. The commercial is very low key, serious, and grounded in reality. One of those “pull at your heart strings” deals that chokes you up when you promised yourself you would never cry during another commercial.

Snicker’s Man-on-Man Super Bowl XLI Commercial

Hot, sticky, man-on-man kissing during the Super Bowl?

Snickers serves up a healthy dose of what fly-over country craves: men gettin’ it on with other men. This Little Tramp moment reminds the viewers of other such Disney classics as Mary Poppins, Bambi, and for the first time ever on DVD, The Little Mermaid.

Again, this commercial is very emotional and full of heart felt things (targeting the heart) + teaching us to be vulnerable again (also reminding us it’s never too late for true love).

American Heart Association Super Bowl XLI Commercial

Speaking of targeting the heart, this next ad by the American Heart Association I would rank the best of the Super Bowl 2007. It is simply and artfully done, and packs in a lot of visual excitement without an orgy of CGI-worshipping “let’s sacrifice a goat to Ba’al” waste of money.
My only criticism: no love for the appendix? Could he not have been the heart’s side kick? More on my feelings and thoughts about this on my MySpace.

Nationwide K-Fed Super Bowl XLI Commercial

And finally, this ad for Nationwide, featuring a reality-shocked Kevin Federline tells the National Restaurant Association where to stick it (in their bun) while poking fun at the meteoric fall of K-Fed from celebrity heaven.

It’s hard to have an irrational hatred for Kevin Federline after seeing him poking fun at himself, but I know if everyone in the audience tries hard enough we can overcome these feelings of acceptance and forgiveness together.

That’s all on the Super Bowl for this afternoon, there will be more video posts later today or tomorrow.

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