Pepsi Jumps the Mariah Carey

  • Tuesday, September 5, 2006 at 3:33 pm //
  • By: Editor-in-Chief //
  • Category: Pepsi, National, Video
Quicktime link to the :30 spot, which will pop in a new window.
This is a shortcut to King’s Dominion,
I promise

Here’s a doosey of a commercial for Pepsi pimping under-the-cap ringtones. The ringtones are so awesomely rocking they cause women to jump over things on motorcycles while fireworks go off, ruining a dinner at even the most casual of restaurant settings.

For those that have never heard the term (or don’t know its actual origin) “jumping the shark” refers to the moment in TV history that is universally accepted as the moment Happy Days went all wrong: the Fonz leaping over a shark on a pair of water skis. For more information visit Jump the Shark dot com, or visit your local library! Naw, just kidding, don’t do that.

But it’s hard to tell if this is supposed to be some kind of tongue-in-cheek recognition that jumping over anything in an awesome fashion on television is extremely corny, or if in fact the commercial is just extremely corny. I know I get annoyed watching it, so my gut tells me it’s the latter.

Quicktime link to the :30 spot, which will pop in a new window.
 
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