Uncomfortable Around Fish

QuickTime link to the :15 commercial, which will pop in a new window.
Around 500KB.
Never try to reason
with a giant wild fish

This 15-second quickie is a commercial for Mrs. Paul’s fish sticks. In it a mother and her two children stare aghast at a giant fish.

The spot is silly enough to be funny and get your attention. The over-the-top reacions of the boy and her mother set the right tone for the commercial, allowing the spot to get away with the corny premise.

They could do several variations of this idea and it would still get funnier, unlike so many other ideas that are old and tired the first time you see them.

Way to go Mrs. Paul’s, thank you for keeping the dream alive.

QuickTime link to the :15 commercial, which will pop in a new window.
Around 500KB.
 
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