Here is a present to the Geico cavemen fans who frequent this site. I found this fortune cookie fortune inside of an ordinary fortune cookie. Two things are unusual about this otherwise ordinary fortune: One, it doesn’t predict the future; Two, it co-opts in broken English Geico’s ‘So easy a caveman can do it’ slogan.

I guess this qualifies as word of mouth or meme marketing, since I don’t think Geico has signed any fortune cookie deals. Though you never know.

‘Yabba dabba doo’ is like a racial slur to these guys

After a brief eclipse, Geico has apparently started running the cavemen ads again. This ad, which aired during the Super Bowl, features two cavemen panning the television series. They cite some common fan complaints: that the makeup looked pretty awful; and they didn’t even use real cavemen. (Or the original cavemen actors).

I have it on hearsay that the company was purposely not running cavemen ads while the television show was on. That’s good, because, you know, you wouldn’t want this whole thing done to death or anything.

A caveman MMORPG is in the works* *not really

Geico’s caveman campaign has started running TV spots for cavemanscrib.com, an extension of their cavemen characters into the Internet world.

If you haven’t visited in a while, they’ve added a lot of new material (when the site loads you select ‘snooze and rejouve’ for the newer interactive content). What impressed me most was the plethora of movies hidden throughout the apartment, all of which I’ve linked directly to from this page, thanks to their Youtube clone, cmoviesonline.com. This is a fictional site that just takes you back to the crib, similar to the fake dating site, iheartcavemen.com (which you can see a fake commercial for on the DVR in the apartment.

The updating of content on this site really will help to make it successful, many sites like this fall by the wayside because they fail to do this kind of updating in any meaningful form.

If you look hard enough on the site, you can find a bonus piece of trivia: the artwork used to decorate the apartment was by Roger Seigmund.

I might be an unfrozen caveman lawy- Wait wrong show

ABC now has official footage from the caveman show online, view at your own peril. What struck me as a major mistake was the sloppy attitude the show seems to take towards the makeup on the cavemen. I swear there was more makeup on the Klingons in the original James T. Kirk Star Trek series, and I’ve never said anything that mean before.

I guess this is a natural course of events: A bad TV show is based on a good commercial campaign which is based on a hypothetical bad commercial. Time will only tell whether or not the pilot even makes it on the air.

Cavemen on TV..I mean, more so

This review by Derek Flint of the new Geico Cavemen TV pilot might be ill news to the many fans of the commercials who have visited the site.

To quote:

“The creators have tried to infuse social satire by making the show an allegory for prejudice. They draw astoundingly leaden parallels to every minority group in the world without a laugh in sight. It’s jaw dropping horrendous and actually makes “American Dad’s” lunkheaded topicality seem sophisticated.”

Though the thing which seems to place the show most in jeopardy is the confirmation that none of the original actors we like so much in the original commercials appear in the show. Even though I like the spots, I admit the idea of a TV show concerned me. I’m wondering if the pilot will ever see the light of broadcast now.

Update:
Oh no, here is official footage on abc.com from the pilot.