I can think of a few things that are Brown and Bubbly
| QuickTime link to the 1:00 spot, which will pop in a new window. 5.5 MB. |
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| If you play it backwards it tells you to drink Coke |
Diet Pepsi’s “Brown and Bubbly” campaign debuted on Super Bowl Sunday this year, and while it didn’t stand out as hilariously bad, the campaign has so many awful qualities I feel I would be neglectful to let it just slide by. This is one of the two spots Diet Pepsi crapped out and onto our TV screen this year. The other spot features a cameo by Jackie Chan in which they fail to portray him actually fighting on screen.
There is no redeeming quality in this spot, from the under-utilized cameos to the doomed-upon-conception catch phrase “Brown and Bubbly”. There was an opportunity to save this spot and make it slightly novel, maybe in the style of the “Buddy” Levi’s commercials where they could have humanized the inanimate Diet Pepsi can a little more. Instead it’s a parade of generic thoughtlessness and godless can-worship.
I am quite depressed by this spot. I don’t think I can go on typing.
| QuickTime link to the 1:00 spot, which will pop in a new window. 5.5 MB. |