What you are about see see will shock and terrify you

The accessibility of CGI has been bringing a whole new level of cheapness to local television commercials that was once only possible in the dreams of science fiction authors and futurist essay writers. Be it an animated hamburger whose lip sync to the audio is non-existent, a poorly composited dragon placed in a local shoe store’s commercial for some reason, or this obviously fake van rollover for the Sleep Center of the Southwest, all are pointlessly wasting CPU power that could be put to better use by being farmed out to SETI in the search for extraterrestrial life.

My philosophy is in production, if you can’t do something right, or you don’t have enough funding to do something right, everyone will laugh at you.

Upon closer inspection I wonder if this was a home-grown CGI van at all, or if it’s just a clip taken from the video Grand Theft Auto: San Andreas.

Share This