I still never loved you

There is a new addition to the Red Devil Games spots, brought to you by Red Devil Games dot com of Red Bank New Jersey. The spots are available on their site, I just put a local link to the video because I believe in my heart that hotlinking is wrong.

I can’t say anything bad about this commercial. It tops the earlier three, all of which were already very good. There is a lot of bang for your buck in these spots, which are all creative energy and a few dollars in fake mustaches. I greatly enjoy the man’s wife having a mustache for no apparent reason, and of course the “Did I push him too hard?” line and response.

I’m glad to see the Red Devil Games site has an online shopping cart, because their spots definitely have a good reach beyond their local market area on a little something I like to call the Internets. It’s a great state of affairs when a few guys with a camera and no budget can outstrip most of the professionally made commercials on TV for entertainment value. Keep up the great work!

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:30 Red Devil spot #1, @ 1 MB

Creating an ad that is bad, corny, or low-budget looking can be one of the trickiest things to pull off. Red Devil Games of Red Bank, New Jersey pulled off the low budget thing relatively well in this first spot which spoofs an old school anti-drug advertisement. Of course they most likely had a small budget to work with, as it is apparently a local advertisement. I’ve re-encoded the ads they had on the web site and placed them on my site just for ease of download, you can check them out at a higher size on their site, though at least two of them are over 20 MB to download.

The link to watch the spots locally are located below each still frame.

The first spot is over the top and completely corny and it works really well. The editing is snappy and the actors are into what they are doing. It comes off really well, and it’s something I think a lot of advertising firms could throw thousands of dollars at to recreate and never come anywhere close to anything this good.

:30 Red Devil spot #2, @ 1 MB

This second ad isn’t quite as good. It seems more shocking than anything. They’ve paid homage to some of the more obnoxious production techniques of yesterday, including the cut to another camera that the host follows over, followed by the telescopic zoom in to punctuate the point.

Mentioning crabs and having a woman in stirrups at the end seemed more juvenile than clever.

:30 Red Devil spot #3, @ 1 MB

The last spot for Red Devil spoofs the anti-Kerry Swift Boat Veteran ads from the 2004 election. Being a local ad, I think they can get away with spoofing something so timely. Were it a national ad I might say it would be a terrible idea.

It does a good job getting a viewer’s attention, and the inside joke about the Contra cheat codes should hit a home run with their intended demographic.

All of the spots are cheap, but don’t try to be anything else. The ads pulled off something that is rarely done correctly.

The ads, as always, belong to their owners, and I present them for editorial purposes only.

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