It’s pretty brave to sport a pirate theme for your furniture store commercial in a landlocked state like Indiana. Or is it something other than ‘bravery’ when you put on a billowing parachute shirt and tights?

Pirates, the terrorists of the sixteenth century, have been been stealing from the rich and giving to themselves since the invention of the boat and the burlap sack with a dollar sign on the front. But now for a limited time they are giving back in the form of massive store-wide discounts, and a video recording that will one day be used to declare them non compos mentis by their future inheritants who were forced to appear in it.

I really wish national commercials looked like this, except with slightly higher production values. It would be like the Conan O’Brien show was on 24-7.

Sometimes, ads are so bad you think surely they must be hoaxes, maybe the result of a practical joke gone too far at an ad agency. “Bill, I bet you a hundred dollars I could present the worst ad in the world to the client and they would accept it.”

But then sometimes an ad is so much worse than that you know it cannot be a hoax. It’s the result of serious planning and effort, but from someone who is very sick in the head but who still has the wherewithal to draft and execute a plan,  and you begin to be very afraid. You close your blinds, stay in bed for four days straight, and eat nothing but microwave chicken pot pies and gin.

Well, I mean that’s just what I do. Your personal experiences may vary.

This spot is one of those magic bullet commercials that do their job by being supremely awful. Everything about it is horrendous, from the voice of the commercial producer digitally slowed down to disguise his identity, to the strange and out of place reaction shot of the women to the hatching egg, and most especially in the disgusting birthing noise the egg makes as it comes out of the male bald eagle’s..

Wait a minute, where does an egg come out of a male bird? Oh. My. God.

I have a very specific standard for posting very local commercials. On the whole they all tend to look “bad” by national standards, and it’s really just a lack of technical expertise available at the level the commercials are being made. If that was the only standard I picked commercials by the site would just be full of local spots. Also, I don’t want to embarrass any local producers or business people who were genuinely trying to make a funny / good commercial and it’s just not up-to-snuff by national or regional standards. I try to pick spots that are meant to be corny or hilarious, or are just so ridiculous me pointing them out isn’t breaking any news (or hurting any feelings that aren’t already trampled all over).

Words really can’t substitute watching this spot. If you are at work and can’t see the spot right now, it’s a two minute rap pitching the fact that the Montgomery Flea Market is much like a mini mall.

It’s hilarious, but at the same time strangely effective. With this spot, it’s bad but endearingly so. I’m sure the business has many comments from customers every day that they have seen the commercial. It’s advertising that gets into your brain, and a quirk of marketing that only seems to be produced at, and effective on, the local level.

There is a new addition to the Red Devil Games spots, brought to you by Red Devil Games dot com of Red Bank New Jersey.

I can’t say anything bad about this commercial. It tops the earlier three, all of which were already very good. There is a lot of bang for your buck in these spots, which are all creative energy and a few dollars in fake mustaches. I greatly enjoy the man’s wife having a mustache for no apparent reason, and of course the “Did I push him too hard?” line and response.

I’m glad to see the Red Devil Games site has an online shopping cart, because their spots definitely have a good reach beyond their local market area on a little something I like to call the Internets. It’s a great state of affairs when a few guys with a camera and no budget can outstrip most of the professionally made commercials on TV for entertainment value. Keep up the great work!

Creating an ad that is bad, corny, or low-budget looking can be one of the trickiest things to pull off. Red Devil Games of Red Bank, New Jersey pulled off the low budget thing relatively well in this first spot which spoofs an old school anti-drug advertisement. Of course they most likely had a small budget to work with, as it is apparently a local advertisement.

This spot is over the top and completely corny and it works really well. The editing is snappy and the actors are into what they are doing. It comes off really well, and it’s something I think a lot of advertising firms could throw thousands of dollars at to recreate and never come anywhere close to anything this good