Gary Busey appears in a series of nonsensical ads for GotVMail. In this ad, Gary has a great idea about bears. There are quite a few of these, so look at the YouTube channel to see the rest.

It seems as though they just let Gary Busey go through a fifth of Jack and then set him loose. If I say anything else disparaging about Busey I fear he will actually pay me a visit. I fear for my life.

I have to say, I really love this commercial. It’s a very simple concept done well, and the presentation over ninety seconds lets the suspense build to the appropriate level.

When the drum set is revealed you know the instant before it happens that there is about to be an oddly placed drum solo in the middle of this long winding ballad which is actually not about seeing someone drown. But we now know the song is clearly about a gorilla excited beyond words that Cadbury now features a glass and a half of dairy milk in a new chocolate bar. And he expresses this joy by rocking out.

I have a very specific standard for posting very local commercials. On the whole they all tend to look “bad” by national standards, and it’s really just a lack of technical expertise available at the level the commercials are being made. If that was the only standard I picked commercials by the site would just be full of local spots. Also, I don’t want to embarrass any local producers or business people who were genuinely trying to make a funny / good commercial and it’s just not up-to-snuff by national or regional standards. I try to pick spots that are meant to be corny or hilarious, or are just so ridiculous me pointing them out isn’t breaking any news (or hurting any feelings that aren’t already trampled all over).

Words really can’t substitute watching this spot. If you are at work and can’t see the spot right now, it’s a two minute rap pitching the fact that the Montgomery Flea Market is much like a mini mall.

It’s hilarious, but at the same time strangely effective. With this spot, it’s bad but endearingly so. I’m sure the business has many comments from customers every day that they have seen the commercial. It’s advertising that gets into your brain, and a quirk of marketing that only seems to be produced at, and effective on, the local level.

With a healthy round of brand new Geico caveman spots out, it’s about time for an official Caveman Update. This comment thread is a pretty good testament to the fact that the original three Geico caveman spots were very well loved.