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If you’re like me, you slept through the Super Bowl because you were hung over all day from drinking the night before. This is an ad you didn’t see even if you stayed conscious during the game, supposedly because it was banned by Fox from the air. Come on, Fox hasn’t cared about airing complete and utter garbage since the first episode of Herman’s Head. There, I said it.

Whether or not it was a viral market stunt, the ad is disappointing to say the least. The spoof the ol’ gettin’ out of your limo with your naughty bits hanging out gag is, let’s be honest, a really old joke by the time Mad TV finds out about it. Sorry Fox, we’re still friends, you know I’m joking. wink wink no I’m not wink wink

The ad might have been funnier if they didn’t have a voice over guy repeating the word ‘beaver’ over and over during the spot. Though I guess if you’re the kind of person who explodes with laughter the first time you hear the word beaver, it’s going to keep being funny. Forever.

Beaver.

We’ll cover more ads later in the week. Or not, as my drinking schedule dictates.

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Parrrr-taaay!!

Some marketing minds at the Dutch travel agency X-travel decided to try their hands at viral marketing with this gamble of a video.

In the clip, a plane comes dangerously close to crashing into hotels on the beach, then makes a water landing on the shore. The emergency slide opens and young kids ready to party slide down into the surf.

The idea sounds much more horrifying than the execution, and being that it is marketed outside of the U.S. they may not view this kind of imagery with the same negative emotions that other audiences might.

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Remember ‘Photoshop’ is not a verb

This video is part of Dove’s same campaign that brought us the Beauty Onslaught video. The advertising agency responsible is Ogilvy & Mather of Toronto, and the video won two Grand Prix at Cannes this year. Like the ‘Onslaught’ video, this production is a real triumph of editing and concept.

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Pictured: Phil Collins

I have to say, I really love this commercial. It’s a very simple concept done well, and the presentation over ninety seconds lets the suspense build to the appropriate level.

When the drum set is revealed you know the instant before it happens that there is about to be an oddly placed drum solo in the middle of this long winding ballad which is actually not about seeing someone drown. But we now know the song is clearly about a gorilla excited beyond words that Cadbury now features a glass and a half of dairy milk in a new chocolate bar. And he expresses this joy by rocking out.

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The last game you will ever play

This video goes from being a Halo retrospective piece to a tongue-in-cheek commentary on the franchise, and the video game industry itself.

In the not-too-distant future, the Halo franchise becomes so popular it is the only form of media produced in the world, and society eventually falls apart as no corpse is left un-humped.

My favorite part of the video is when the Nintendo branch of Microsoft Game Studios tries its hand at a cell-shaded sequel, which fails horribly (and no one will sit through the opening cut scene).

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