He’s not dead, he just said ‘woo!’

What is remarkable about this parody of Dove’s Evolution film is that it is a spot-on remake of the original. In fact it begs the question if maybe more work went into this versus the original, since there are either prosthetics, computer graphics, or a series of look-alike stand-ins being used during the ‘fattening up’ portion of this video.

This video apparently came from TuffSheet.com, who have also co-opted the URL ‘campaignagainstreallife.com’ as a counter point to Dove’s Campaign for Real Beauty site.

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Remember ‘Photoshop’ is not a verb

This video is part of Dove’s same campaign that brought us the Beauty Onslaught video. The advertising agency responsible is Ogilvy & Mather of Toronto, and the video won two Grand Prix at Cannes this year. Like the ‘Onslaught’ video, this production is a real triumph of editing and concept.

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A caveman MMORPG is in the works* *not really

Geico’s caveman campaign has started running TV spots for cavemanscrib.com, an extension of their cavemen characters into the Internet world.

If you haven’t visited in a while, they’ve added a lot of new material (when the site loads you select ’snooze and rejouve’ for the newer interactive content). What impressed me most was the plethora of movies hidden throughout the apartment, all of which I’ve linked directly to from this page, thanks to their Youtube clone, cmoviesonline.com. This is a fictional site that just takes you back to the crib, similar to the fake dating site, iheartcavemen.com (which you can see a fake commercial for on the DVR in the apartment.

The updating of content on this site really will help to make it successful, many sites like this fall by the wayside because they fail to do this kind of updating in any meaningful form.

If you look hard enough on the site, you can find a bonus piece of trivia: the artwork used to decorate the apartment was by Roger Seigmund.

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I might be an unfrozen caveman lawy- Wait wrong show

ABC now has official footage from the caveman show online, view at your own peril. What struck me as a major mistake was the sloppy attitude the show seems to take towards the makeup on the cavemen. I swear there was more makeup on the Klingons in the original James T. Kirk Star Trek series, and I’ve never said anything that mean before.

I guess this is a natural course of events: A bad TV show is based on a good commercial campaign which is based on a hypothetical bad commercial. Time will only tell whether or not the pilot even makes it on the air.

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This always happens to me

A few weeks ago we looked at some Axe Body Spray ads. This spot is a funny addition to their series, managing the line between sexy and humorous quite well.

The biggest plus is that it doesn’t go too over the top. The old woman in the wheelchair is pushed off screen, but we don’t see her screaming down the aisle and crashing into anything; meanwhile the main actress commits very well to the part.

Being fairly jaded with all advertising, it’s rare to run across an ad that is enjoyable. Still, I don’t know about the product. I’ve been drinking a can of axe every day for like a month and it just keeps making me sick.

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