Do not remove the M-rotor. Do no push on the M-rotor in an attempt to re-seat during spin-up or cross-spin.

What follows is a long and strange advertising story.

The video in question is over ten minutes long, and begins as an apparent tongue-in-cheek promotion for Milwaukee. Quickly the video becomes too ridiculous to have any connection with a tourism-related body. Though the rack-zooms, archaic synthesizer music, and ham-fisted references to Voltaire endeared the production to my heart, I really didn’t want to follow up a commercial parody post with a second one. And I certainly was in no mood to learn how to spell ‘Milwaukee’.

The video keeps mutating, and it’s soon apparent it’s a viral video of the best kind. The kind that doesn’t tell you want it’s an advertisement for. It’s mysterious and engrossing, like the first Cloverfield teasers, but glib and wry, in the style of Valve’s Portal, the first-person video game tale of a computer-entity gone mad. And also a tale of portals.

(Oh there is more…)