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With some time to digest on the 2008 Super Bowl Ads and sober up, I think it’s clear that another horrible hive-mind theme has emerged on the day some in the industry call ‘the Super Bowl of advertising’. Last year the airwaves were rife with talking animals, (an observation which pissed off, of all people, the California Cheese Council, go figure. I have framed your cease and desist letter guys, it helps motivate me when times are bad).

But this year the offensive theme is something not quite as bad: good old all American racism.

Sales Genie has to take the cake with their ads calling out Indians and Chinese for having hilarious accents, lots of kids, and bad grammar. (Click here for the first ad, click here for the second).

Personally I think there’s nothing blatantly offensive about this kind of humor, where I think they make a giant blunder is that they were most certainly trying to appeal to business owners and sales people specifically in these two nationalities. What better way to appeal to your potential customers than to completely and utterly mock them.

The other racially oriented commercial, meeting our bare requirement to officially call this a ‘theme’, is the sequel to Bud Light’s ESL commercial from last year. I guess it’s all right to mock foreign people as long as you put Carlos Mencia in your commercial.

Again, I’m not very stuck up about humor, so I’m not really offended by the content of their new ad (click here to view it), but what I am offended is the inclusion of Carlos Mencia. Man, he’s just awful. Remember when Jimmy Kimmel called for them to cancel Mind of Mencia at the Comedy Central roast of Flava Flav? Man that was great.

But honestly, the Haitian guy carries around a chicken in this commercial? Why not just throw in a starving Ethiopian while you’re at it.

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