At the time we thought he had all the answers

How does ‘Big Daddy’ of Lincoln Car Insurance in Chicago get all the ladies? This commercial for the company explains some of the mystery. The rest, we assume, has something to do with a great and powerful sorcerer.

This is like a masters course in bad commercial making. There are things in here so bad the layman just wouldn’t think of it. ‘When you cut to him, he has joke spring glasses on and a sound effect plays? I never would have thought to do something that stupid! Truly this is the work of a master.’

Oh and let’s not forget that the mock-pimp getup makes him look totally racist. If his rates are as low as he says I guess we can forgive him.

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