Madonna and Missy Dance for the Gap

Video link to the :30 video, which will pop in a new window.
It was a magical time before CGI stormtroopers and Red Bull

How can the Gap ever be cool again if they aren’t producing commercials like this anymore? What kids today need to see is Madonna and Missy Elliot bumping butts in order for them to think your clothing chain is ‘the bee’s knees’.

This spot has a mingling of clichéd tactics: the forced friendly co-mingling of two stars with very different fan bases, a catchy but annoying song reworked to be even more annoying, and so much dancing. It’s hard to believe the Gap was ever the king of television advertising. This spot is from earlier this decade, but looks like it was made in the 1980’s.

Video link to the :30 video, which will pop in a new window.

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3 Comments


  1. Rabid_Weasle
    Comment // October 30th, 2007 // 11:59 pm

    I remember despising this commercial when it was in regular circulation. Especially the part at the beginning where it jump-cuts to “…Hollywood!”


  2. Editor-in-Chief
    Comment // October 31st, 2007 // 9:39 am

    Madonna at the end trying to one-up Missy by saying “I can do that!” after her split equally annoys me. Come on Madonna, let Missy do her fake half-split.


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