Now I’ve forgotten how to read

Commercials that gain a fan base are rare. Sonic’s style of under produced ‘candid’ dash camera commercials has garnered a small but loyal audience. This spot isn’t as good as the ‘Rejected’ spot, though we do get a glimpse of a new character: the bald guy’s wife.

McDonald’s touts its recent bounce back in sales to its similarly under produced ‘I’m Lovin’ It’ campaign. It might be because its refreshing to see a fast food commercial that isn’t grating and unnerving in every respect.