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This video by Dove is a well-done public service spot encouraging parents to talk to their girls about body image before the media does. This is some nice positioning work for Dove, itself a beauty brand, trying to place itself outside the anorexic mass media mold.

The video is part of this site and its ‘Dove Self-Esteem Fund’, aimed at buying back self esteem from England’s foreign creditors. The 21st century economy is a strange and mysterious thing.

In the end this still breaks down to brand building, but its easier for a brand like Dove to criticize its own industry than it is for a cigarette company to pay for anti-smoking ads. Dove really can legitimately find ways to sell beauty products without inflicting psychic damage to women, while it’s hard for a tobacco company to claim it doesn’t support the use of tobacco products.

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