Pictured: Phil Collins

I have to say, I really love this commercial. It’s a very simple concept done well, and the presentation over ninety seconds lets the suspense build to the appropriate level.

When the drum set is revealed you know the instant before it happens that there is about to be an oddly placed drum solo in the middle of this long winding ballad which is actually not about seeing someone drown. But we now know the song is clearly about a gorilla excited beyond words that Cadbury now features a glass and a half of dairy milk in a new chocolate bar. And he expresses this joy by rocking out.

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