Sing-a Ding-a Doo!

Just when television watchers couldn’t take the endless “Beep Beep” Ford ad deluge anymore, they decided to relent on their advertising schedule. Unfortunately it seems to have been replaced with another non-stop sing-a-thon, with American Idol winner Taylor Hicks singing about how much he loves Ford. Over and over and over again. In certain market areas, this commercial plays continuously, every commercial break, in every available national and local slot. In a small South Carolina town it has been playing non-stop for eight days on the local Fox affiliate.

It isn’t so much that the song-bite is annoying by itself, but once you hear it, say, twice in one commercial break, one starts to wonder if they died while watching an “Everybody Loves Raymond” rerun and woke up in hell without noticing. If Ford is going to buy so many commercial runs, at least they could break it up a bit with, oh I don’t know, at least a single other goddamn commercial that doesn’t have the same song in it.