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For the second installment of Super Bowl 2006 ads I’ve lumped together spots which are continuations of campaigns or basically sequels of early commercials. Burger King tops the list of notable awful commercials, but still maintains the humor of their current campaign. This minute-long spot is no Hootie jam, but does the job.

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Sierra Mist continued their campaign featuring some of the hottest comedians of modern times, and also Kathy Griffin. This spot is a little funnier than some of their earlier spots. While it doesn’t really knock your socks off, it does a good job of being entertaining for thirty seconds, and Kathy Griffin doesn’t talk the whole time so that’s a plus.

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This spot is a continuation of an early Budweiser Super Bowl ad. The earlier ad featured just the horses kicking an extra point over two telephone posts. It’s funny, and there is a good reversal of expectations moment when the audience realizes it’s not just a rerun of the older spot.

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Carrerbuilders dot com doesn’t cover any new ground with their new chimp commercial, but at least does a good job of equaling the quality of the spots last year. Once again a man is working with primates and is demeaned. In real life, chimps are wild dangerous creatures, and you should never attempt to turn a chart the right way in front of an elder chimpanzee or the other family members would rip you limb from limb.

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For actually fitting in with a current campaign but being of Super Bowl quality, I think this McDonald’s ad does the best job, though it is probably the tamest of the five in this post. It keeps the no-budget feel of the current “I’m Lovin’ it” campaign but has some good polish on it. A lot of people I speak to have a virulent dislike of the McDonald’s campaign, and while I don’t personally adore it I identify it as an effective use of advertising, and probably has helped McDonald’s reach it’s current five year high in stock prices.

A notable unmentionable was the godaddy.com “sequel”. It was so much of a non-event I don’t even feel like posting it. I will say that it seemed like it relied so much on referencing it’s own ad last year (which in turn relied so much on referencing the previous Super Bowl) that I tuned it out all together. Here’s the original if you just feel like watching it, you filthy person you.

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