Hardee’s thinks you’re a BABY. Whatya gonna do about it BABY?
| QuickTime link to the :30 spot, which will pop in a new window. 2 MB. |
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| Next we eliminate the middleman |
I have mixed feeling about whether or not the Hardee’s fast food chain calling its customer base wussies for eating somewhere else is a good decision. I’m afraid if I push the issue more they’ll call ME a wussy.
I do know this commercial strikes me as kind of nasty for some reason. Previously we examined the chain’s desire to show people eating under disgustingly detailed circumstances. Something about a woman bottle-feeding her boyfriend makes me feel uncomfortable. Like gym locker room and-that old man is completely naked long after his shower is over uncomfortable.
There really isn’t a lot of nuance here. They might as well have the guy say “Ga-ga-goo goo, I’m a baby and I eat at McDonald’s!” and then spit a raspberry at us. Watch the commercial..unless you’re too much of a baby.
| QuickTime link to the :30 spot, which will pop in a new window. 2 MB. |
Trackback // February 6th, 2006 // 2:57 am
A Superbowl Commercial Recap
You knew I’d have to say something about them, didn’t you? In a nutshell, while there were some excellent commercials, the dougpetch.com award for best commercial goes to the Ameriquest “Don’t Judge Too Quickly” series, while the worst commercial …
Comment // March 30th, 2006 // 3:13 am
Hardee’s is big into using the squishy sounds in their advertising. The semi-porno one with the woman eating the disgusting chili burger; at hardees.com you are greeted with an audible kind of splorping sound; and in this ad when the burger lands on the counter it’s accompanied by that sickening *splat*. I guess they think we eat with our eyes, mouth AND ears.
Comment // April 30th, 2008 // 6:48 pm
I hate Hardee’s commercials and I would never eat there just because they disgust me, even if their food wasn’t nasty the last time I did eat there. I wish they would all go out of business and I can’t believe they’re still around.