Hardee’s thinks you’re a BABY. Whatya gonna do about it BABY?

QuickTime link to the :30 spot, which will pop in a new window.
2 MB.
Next we eliminate the middleman

I have mixed feeling about whether or not the Hardee’s fast food chain calling its customer base wussies for eating somewhere else is a good decision. I’m afraid if I push the issue more they’ll call ME a wussy.

I do know this commercial strikes me as kind of nasty for some reason. Previously we examined the chain’s desire to show people eating under disgustingly detailed circumstances. Something about a woman bottle-feeding her boyfriend makes me feel uncomfortable. Like gym locker room and-that old man is completely naked long after his shower is over uncomfortable.

There really isn’t a lot of nuance here. They might as well have the guy say “Ga-ga-goo goo, I’m a baby and I eat at McDonald’s!” and then spit a raspberry at us. Watch the commercial..unless you’re too much of a baby.

QuickTime link to the :30 spot, which will pop in a new window.
2 MB.

Pizza Hut with Jessica Simpson

QuickTime link to the :30 spot, which will pop in a new window.
2 MB.
Shut UP, buffalos DO have wings!

This commercial kind of eats at your brain every time you watch it. In it a shocked Jessica Simpson discovers a little bit about biology, and a lot about true love.

For being purposely corny I suppose this does a good job. Jessica flapping around in front of a green screen buffalo has that certain “I don’t know what”, as the French say when they are at a loss for words but want to still sound eloquent. To likewise be dumbstruck, watch the video.

QuickTime link to the :30 spot, which will pop in a new window.
2 MB.