Hardee’s thinks you’re a BABY. Whatya gonna do about it BABY?
| QuickTime link to the :30 spot, which will pop in a new window. 2 MB. |
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| Next we eliminate the middleman |
I have mixed feeling about whether or not the Hardee’s fast food chain calling its customer base wussies for eating somewhere else is a good decision. I’m afraid if I push the issue more they’ll call ME a wussy.
I do know this commercial strikes me as kind of nasty for some reason. Previously we examined the chain’s desire to show people eating under disgustingly detailed circumstances. Something about a woman bottle-feeding her boyfriend makes me feel uncomfortable. Like gym locker room and-that old man is completely naked long after his shower is over uncomfortable.
There really isn’t a lot of nuance here. They might as well have the guy say “Ga-ga-goo goo, I’m a baby and I eat at McDonald’s!” and then spit a raspberry at us. Watch the commercial..unless you’re too much of a baby.
| QuickTime link to the :30 spot, which will pop in a new window. 2 MB. |







