Enjoy your stay at the Hanoi Hilton
| QuickTime link to the :30 commercial, which will pop in a new window. 2.5 MB. |
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| This apple is so damn delicious |
This is the way celebrities are supposed to do tacky television commercials: in an oversea’s market. No doubt Paris Hilton fell into a sardonic tale of self-discovery on her trip to Germany to shoot this piece of marketing, and then ran into Sophia Coppola and shared a close but non-sexual bond. Then their movie got a little boring. I mean their journey of self-discovery got a little boring.
I don’t want to comment on the over saturization of Paris Hilton in the media, but this commercial does provides a good chance to compare and contrast with the earlier Carl’s Jr. Boner spot.
At passing glance, thse two spots are very similar. There is Paris Hilton flopping around in front of the camera, and then product placement. Pretty much zero content. This spot is a little less lewd than the Carl’s Jr. spot in respect to gratuitous over-the-top sex, and provides a very basic human interaction which nudges it out of the realm of soft core pornography. A young delivery boy is delighted to see that Paris Hilton has answered the door in her underwear! Story telling doesn’t get any better than that. In all seriousness, it does provide at least a basic personal hook that an audience might have a chance of identifying with. This is very much unlike the Carl’s Jr. ad, which I criticized earlier for giving the audience zero credit in the brains department. I mean she did a terrible job of washing that car. Who would hire her to do that? I wouldn’t trust her with the detailing, that’s for sure. It just doesn’t make any sense.
This commercial is still flawed in that it relies almost solely on the existence of Paris Hilton’s fame to have much of an impact, but is done so in a less crude manner than the infamous Carl’s Jr. spot.
| QuickTime link to the :30 commercial, which will pop in a new window. 2.5 MB. |






