Must..poop out..Toyota..

My dislike for this :30 Toyota spot is probably more personal taste than rational criticism. That’s why I’m dumping this article onto the web site over the weekend where no one will notice.

The beginning of this spot, with the guy chained to his car and pulling it, is so dramatic it just makes me want to change the channel. Also the two junk cars shown in this ad are a little too junky. You aren’t going to be able to keep driving a smoking pile of rust for very long anyway.

After the guy breaks his chain the music breaks into some kind of weird techno and I think it is a bad shift. I think shifting to a more upbeat orchestral / movie score song might have marginally helped. I must point out that after the guy breaks his chain it looks like in his new car he also has a new woman. We’ve all been there, right guys? Eh? Ehhh? Uh, anyway, my point is the shift in the commercial is from intolerably slow to just sort of slow, and there isn’t much of an emotional reaction.

During the dance-techno-whatever song there is some kind of intermittent beep that sounds like my cell phone when I have an unchecked message. Most of all I hate this commercial for making me check my phone every time it came on the air.

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