GREAT. I’m telling MOM.

This is another of those weird ads that just tries to grab your attention with how weird it is. Man is this ad weird.

Being strange aside, this ad doesn’t really do anything for me. I also have a problem with the spot that took me a bit to even notice. I thought that the kid’s head was shrunk for no apparent reason, but when I was capturing the spot I noticed that the guy chasing the kid is supposed to be a magician. They do a really bad job making this premise obvious, and could have fixed it with a better establishing shot, maybe prominently showing a magician’s hat and costume. Instead they assume we’ll figure it out from a poster way in the background. And if you freeze-frame you can see the man has a pet rabbit. Another Blue’s Clue.

This ad gets a C- but could bump that up if it would just participate in class once in a damn while.

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