Click for the :30 Old Navy spot #1 @1 MB, Quicktime

I don’t know what to make of the Old Navy spots. I sure hope the people in charge are seeing hard data that is telling them that the commercials work. Otherwise they are running the risk of summoning ancient dark forces without increasing their market share. And there is no point in that.

The first spot, with the link under the video, is an older commercial spoofing the Brady Bunch. But instead, they are the “Rugby Bunch”. I’m sure many many research afternoons on the couch downing bloody mary’s were spent to come up with this fantastic premise.

When I think about it, which is every night for two hours before I fall asleep, I don’t think I could make an Old Navy commercial if I tried my entire little heart out. I don’t even know where I would begin. I guess first I would think of the stupidest thing I could think of. Then I’d see if a five-year-old could one-up me. I guess we’d keep going until someone’s nuts got kicked. Then I’d deprive my brain of oxygen for four minutes.

Let’s move on to a more recent spot.

Click for the :30 Old Navy spot #2 @1 MB, Quicktime

As you can see in this second video clip, the Bee Gees have finally sold out. Wait they didn’t sing Fame. Um. That was someone else. Man who was that.

Anyway, I suppose I should give props to Old Navy for staying dedicated to their advertising, despite massive public protests and the birth defects the commercials cause. Their advertising remains as distinctive as Gap commercials; they could easily leave off their company name and it would be mostly apparent who the commercials were for.

But what I don’t respect are the imprisoned masses of brain-damaged children hooked up to electrodes that Old Navy maintains to get their commercial ideas from. There has got to be a more humane way.

Share This