Uncomfortable Around Fish
| QuickTime link to the :15 commercial, which will pop in a new window. Around 500KB. |
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| Never try to reason with a giant wild fish |
This 15-second quickie is a commercial for Mrs. Paul’s fish sticks. In it a mother and her two children stare aghast at a giant fish.
The spot is silly enough to be funny and get your attention. The over-the-top reacions of the boy and her mother set the right tone for the commercial, allowing the spot to get away with the corny premise.
They could do several variations of this idea and it would still get funnier, unlike so many other ideas that are old and tired the first time you see them.
Way to go Mrs. Paul’s, thank you for keeping the dream alive.
| QuickTime link to the :15 commercial, which will pop in a new window. Around 500KB. |






Comment // March 25th, 2005 // 3:28 am
This is one of my all-time favorite commercials. Just excellent every time I see it. I was worried when I saw it on this page, but I’m very glad to see that you liked it too. All these terrible commercials make the truly good ones even better.
Pingback // December 4th, 2005 // 8:23 am
[…] This is one of those commercials that is so weird it does a good job of getting your attention. And metrosexual passive-aggressive cavemen are just funny. […]
Comment // November 6th, 2006 // 12:14 am
I love the caveman, Geico great commercials
Comment // February 4th, 2007 // 4:36 pm
Please Dear Sirs; retain these commercials, they are very interesting( and funny ) Thanks Mr. Lannie Claypool