Sierra Mist is just 7UP, Stupids
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| Click for the :30 Sierra Mist spot @1 MB, Quicktime |
I don’t know how the latest Sierra Mist commercials are so unfunny with so many good comedians in them. But they are.
I’m only showcasing one right now. In it two comedians square off in a deathmatch of rock-paper-scissors to see who gets the last refreshing Sierra Mist. And the tall dude (Jim Gaffigan) totally cheats.
This is actually the funnier of the commercials I’ve seen out in this campaign. But I kind of wished they had cut out Jim Gaffigan when he is trying to explain why he won. I think it would just be funnier if he took the Sierra Mist with no good explanation. Deep down I know he is a bully.
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| Click for the :30 Sierra Mist re-edited spot @1 MB, Quicktime |
I’ve done a quick reedit for how I’d like to see the commercial. I think this is a lot funnier. The original isn’t all that horrible, but it seems way below par. There’s something about a joke not being funny when it is completely set up to be a joke. And this has that something. (I should get the Pulitzer for those last two sentences). What I mean is that there is too much anticipation about the words about to come out of Jim’s mouth to be funny that almost anything he says will be disappointing. I wish he would just push Michael out of the way and abscond with the delicious refreshing Sierra Mist then try to joke his way out of it.
The only other spot I’ve seen has Debra Wilson and Michael Ian Black trying to steal back a liter of Sierra Mist they brought to a party. It’s kind of tedious and boring. They argue about re-gifting and un-gifting and it feels like a channeling of Jerry and Elaine from beyond the Seinfeld TV series’ grave instead of the humor of the living.
Having practiced comedians in the spots is a good idea, but I think they need to beef up the writing and timing to make the campaign a little less forgettable. And now to refresh myself with a little Sierra Whiskey.
Comment // June 23rd, 2005 // 5:18 am
i believe the off-the-wall comment the guy says after he steals the pop is what makes it funny.
Pingback // February 8th, 2006 // 2:54 pm
[…] Sierra Mist continued their campaign featuring some of the hottest comedians of modern times, and also Kathy Griffin. This spot is a little funnier than some of their earlier spots. While it doesn’t really knock your socks off, it does a good job of being entertaining for thirty seconds, and Kathy Griffin doesn’t talk the whole time so that’s a plus. […]
Comment // April 21st, 2006 // 1:01 am
I really DISLIKE the Sierra Mist commercials. If this was the last soft drink on the market those commericials would convince me to either drink water or beer! The comedians are not even remotely humurous and the situations they depict are inane! I wish all the Sierra Mist commercials were pulled off the air!
Comment // July 15th, 2006 // 6:51 am
I despise that line of Sierra Mist commercials too - not funny, plus I hate (in general) ad campaigns that are centered around stealing a product (usually food) from its owner. I’m weird that way. :-) I think they should bring back the ads with that little grinning dog… those were weird, but awfully cute.
Comment // August 18th, 2006 // 5:12 pm
I don’t mind the seirra mist commercials..I think it’s silly that someone could actually hate them as much as some of these commenters do:(
Comment // August 20th, 2006 // 12:00 pm
Yeah sometimes I have to stretch to find a reason to comment on some commercials, and them and shocked as to how many people actually hate the commercial with all of their heart.
Comment // April 27th, 2007 // 11:54 am
GET OUTTA HERE!!!!
Comment // April 29th, 2007 // 12:25 pm
Yes the newer Sierra Mist commercials are much better.
Comment // September 7th, 2007 // 10:33 am
I had my doubts about your re-edit ( I generally despise critics, i.e., those who can, do, those who can’t, criticize), but I have to admit that your version is marginally funnier–not a lot funnier–but a little. It left me with a dismayed “WTF” kind of laugh, which is nice sometimes.
Comment // January 12th, 2008 // 11:05 am
ARE YOU OUT OF YOUR MIND … Jim Gaffigan is one of the best stand-up comedians out there today and he is also a great actor … Jim is funny.
Comment // January 12th, 2008 // 3:11 pm
If you READ THE ARTICLE you would realize I am NOT OUT OF MY MIND and said I was SURPRISED AT HOW BAD THE COMMERCIAL IS considering Jim Gaffigan is in it, since he is very funny.