I don’t get it, the Dolphins weren’t playing and the Super Bowl wasn’t in Miami

Monday I presented ads, good and bad, that had an annoying premise or pretense. Today I’ll show some of the ads companies probably spent a lot of money on just to be disappointing on the big game day.

:60 Ford spot, @ 2 MB

The initial running of this spot for Ford lasted sixty seconds, which might have been its biggest problem. I was sitting around waiting for the punchline, and it turned out to be “Ford Trucks make YOU tough!” Great, hilarious.

This will probably be cut down to thirty seconds but it seems mediocre at best. Also bikers don’t ride around terrorizing family sedans. Me and my other biker buddies have had our feelings hurt and we are drafting a letter to share our feelings with the maker of this commercial.

:30 Olympus spot, @ 1 MB

I have a big problem with special effects used incorrectly, or worse still, being expected to carry a commercial (or tv/movie production for that matter). Take a look at this Olympus commercial.

On top of the effects being unnecessary, they just aren’t that good. This is one of at least two similar spots they ran during the Super Bowl. The link to the video is below the still frame.

:30 Lays spot, @ 1 MB

This Lays spot featuring McHammer was disappointing because I knew ahead of time Spike Jonze was doing this commercial, so I had pretty high expectations. It’s a probably an example of a lot of money thrown at a problem that could have been solved with a little work. If your idea is flawed to begin with, hiring the most expensive director available probably will only make it a little better.

The time capsule commercial for the Trivial Pursuit 90’s Edition pretty much did this idea already, and a lot better.

That’s it! No more! All video, as always, is presented for editorial purposes only. I do not own the content and the videos and images may be subject to copy right protections. I will not sell you copies of commercials.

I said no!

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