With some time to digest on the 2008 Super Bowl Ads and sober up, I think it’s clear that another horrible hive-mind theme has emerged on the day some in the industry call ‘the Super Bowl of advertising’. Last year the airwaves were rife with talking animals, (an observation which pissed off, of all people, the California Cheese Council, go figure. I have framed your cease and desist letter guys, it helps motivate me when times are bad).
But this year the offensive theme is something not quite as bad: good old all American racism.
Sales Genie has to take the cake with their ads calling out Indians and Chinese for having hilarious accents, lots of kids, and bad grammar. (Click here for the first ad, click here for the second).
Personally I think there’s nothing blatantly offensive about this kind of humor, where I think they make a giant blunder is that they were most certainly trying to appeal to business owners and sales people specifically in these two nationalities. What better way to appeal to your potential customers than to completely and utterly mock them.
(Oh there is more…)
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